what assistance does the government give to entrepreneurs?

For new starting entrepreneurs, what government assistance do they get?

none, unless you count all the forms and extra taxes you get to pay, regardless of profitability
there is no free money, unless you bribe a congressperson

New Entrepreneurs

New Entrepreneurs

How can I get media attention on a new business?

I want to achieve my marketing plan of gaining not local but a national media broadcaster to do a short story on my new business as an entrepreneur. Besides just picking up the phone and contacting them, what generates a great story for it to be accepted?

CNN preferred

What generates a great story: it must be timely and interesting.

Before you can get a national news broadcaster to highlight your business, you'll have to have considerable attention at the local level. If you want to do that (local), you can start by sending in a news release to the business editor of your local newspaper. Keep it short and factual. If you're offering something new that no one else in the area offers, so much the better. As to format, keep it to a single page, and send it in on your letter to the business editor (find out his name first). You can find many sites online that tell you how to write a good news release.

Do include past history and any pro bono work you do in the community, as well as any boards you serve on, if relevant. ("NAME is also involved with The Joy Fund and Habitat for Humanity.") But news releases aren't brag-and-boast pieces; they're merely to provide information to readers.

If you can enlist the aid of a PR person - even if only as a consultant - this would be helpful. They can tell you what events are newsworthy and which you should have a photographer covering. They also have contacts in the media, so it's easier for them to get a story placed.

If you have a business weekly in your area, or a community supplement to the daily paper, those papers are always looking for new and newsworthy topics. Find out who the editor is. Again, if you're the only one in your area who offers a particular service, you might be able to interest your newspaper (or supplement) in running a weekly or monthly column. You may not receive compensation, but the exposure would be great - and it would help you become the local "expert" in your field. And if you don't have time to write, hire a freelance writer to do this for you.

When you give talks, you can leave behind handouts that direct people to your website.

Once you make a splash locally, you're more likely to get the jump to national coverage.

New Entrepreneurs
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New Entrepreneurs

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